Marketing Plan

Every home is unique in its own way. You will need to have a good marketing plan established before going to the open market.


The goal is to get the maximum dollar amount for your home while allowing as little time as possible on the market. 

Here are a few things to consider:


1) Online Marketing. Today, most  buyers begin their searching online. Other than the MLS, the main sites are Zillow, Trulia and Realtor dot com. You'll want to make sure that your agent puts your home on those major websites along with others.


Another platform that can take your listing to the next level is, of course, social media. Not just Facebook, but Instagram, Youtube, Pinterest, Tik Tok etc. 

2) Photos and Videos. You'll also want to make sure that  you have plenty of pictures on your listing. Most sites allow 24, while others allow up to 48 photos. Guess what? If you only have 4 pictures advertised online, your potential buyer is going to skip right past your listing and move onto the next one.

Photos are a great way to show the main selling features of your home, but a video allows people to virtually walk through your home without being present. Before listing your home for sale, you'll want to make sure that your agent is using HIGH quality photos and videos.


The key to maximizing your online exposure is your presentation!

What did you think about this coming soon video I shot?


This home sold within 24 hours after I created this video and published it on social media! If you want to get maximum exposure to your home, this is where you start.

3) Know your buyer avatar.  If you want to sell your house, you need to know who would want to buy your property and why. What makes your home unique? Everyone knows real estate is about location, location, location. If your property is located near a trendy area or attraction, you'll want to make sure that you're very detailed in your property description and in all marketing efforts.

Words to avoid in your property description could be: Motivated seller, Must Sell, Clean, or Priced to Sell. Focus on words that bring out the attractiveness of your property.


When listing your house for sale, you'll want to share with your agent what you love most about your property. Maybe you have a pond view with a great sunset, or there's a farmers market within walking distance. This will allow your agent to paint the bigger picture of your home. It's much easier to sell a property if the potential buyer can visualize themselves living in your property. Doing this will help position your house for a faster sale!

Need help with your marketing plan?